Look,Who's Talking

Thomas Rubin, Microsoft's associate general counsel for copyright says Google's business model is 'troubling'.Well,he complains Google makes moolah on copyright violated material.In fact Google recently lost a case in Belgium for indexing Belgium news papers in their search results without consent.Google also involved in similar case before for indexing books without the consent of authors and publishers.Recently bought You tube added to this woes.But,point is it's not Google only,many web2.0 companies dies and thrives on user generated content.In fact many sites are using Wikipedia content and earning advertising dollars also?I think Mr.Thomas Rubin forgot the fact that Microsoft was also one of the contender to acquire You tube along with Google,Yahoo.They would've happily wrote the cheque had they got the deal with You tube.What about Microsoft's Soapbox(You tube Killer)?What about Microsoft's Welcome to social approach?In fact Microsoft also co-exists in the same industry?

I think it's the time for industry to mature in copyright violated content issues as today many mashups built on user generated content.Today,internet grown beyond control and power and if somebody thinks they can control,it becomes ridiculous and stupidity.Media companies also should realize that 'coz of user generated content only their content becoming popular which otherwise would've faded into darkness.

User generated content is here to stay forever and it's up to media companies to partner You tubes,Joosts.This kind of viral marketing will enhance their brand visibility and greater response from customers rather than reducing the revenue numbers.It's almost impossible to educate customers on these issues.There has been a talk on Profit sharing,Copyright protection technologies.But,i am skeptic about these too as vulnerabilities of internet can push them on back foot.Let's hope there will be a pull stop to these issues in the near future.