Thursday, March 8, 2007

Look,Who's Talking

Thomas Rubin, Microsoft's associate general counsel for copyright says Google's business model is 'troubling'.Well,he complains Google makes moolah on copyright violated material.In fact Google recently lost a case in Belgium for indexing Belgium news papers in their search results without consent.Google also involved in similar case before for indexing books without the consent of authors and publishers.Recently bought You tube added to this woes.But,point is it's not Google only,many web2.0 companies dies and thrives on user generated content.In fact many sites are using Wikipedia content and earning advertising dollars also?I think Mr.Thomas Rubin forgot the fact that Microsoft was also one of the contender to acquire You tube along with Google,Yahoo.They would've happily wrote the cheque had they got the deal with You tube.What about Microsoft's Soapbox(You tube Killer)?What about Microsoft's Welcome to social approach?In fact Microsoft also co-exists in the same industry?

I think it's the time for industry to mature in copyright violated content issues as today many mashups built on user generated content.Today,internet grown beyond control and power and if somebody thinks they can control,it becomes ridiculous and stupidity.Media companies also should realize that 'coz of user generated content only their content becoming popular which otherwise would've faded into darkness.

User generated content is here to stay forever and it's up to media companies to partner You tubes,Joosts.This kind of viral marketing will enhance their brand visibility and greater response from customers rather than reducing the revenue numbers.It's almost impossible to educate customers on these issues.There has been a talk on Profit sharing,Copyright protection technologies.But,i am skeptic about these too as vulnerabilities of internet can push them on back foot.Let's hope there will be a pull stop to these issues in the near future.

3 comments:

ravsas3 said...

Hi sravan!!..
i don't agree with "...almost impossible to educate people on copyrights.." surely someone/body/thing educated us to respect other's belongings...?(getting there) any one who doesn't respect other's work(or ownership/copyright) is vandal. are we supporting a vandal because there are so many of them?

My discoverd self said...

hi ravsas3/sravan..........
sra1 was right when he said its "almost" impossible to educate people on copyrights..fact is we as customers never care for copyrights, we dont respect it until it serves our purpose... for example my Windows XP is counterfeited version and i dont care unless it pricks me. So, copyrights are relative thing for customers and customer doesnt need to be educated on those issues.

And regarding companies fighting aboout copyrights.. its quite natural, who will let out his boogie to be used by others??? In business its good to fight over issues and I guess even big boss of fightnig co s would care about the result of the fight....

So guys happily use pirated versions, discuss about their fights in free time and have funnnnnnnnnnnnnnnn........

Sravan Kundojjala said...

Well the point is customer can think like customer only.You can't ask him to think like a business man.Even if we shutdown you tube today thousands will emerge.